History

History Of Fine Aqua

The Fine aqua was originated from the place Shimoga and brand owns its name to its founders Mr.D.H.Shankarmurthy. D.S.Arun, D.S.Kiran as a name of Suyasha industries in partnership firm deed in the year 1992. Fine Aqua set up its plant in Shimoga,Bangalore,Bellary for bottling and marketing actual mineral water, which did not quite work by 2007. Suyasha enterprises Pvt. Ltd and wanted to expand business by launching S-Jeera ,and cheers club soda, now it owns a large network of distribution operation substantially and the turn over increase more than 15 times over a period of 23 YEARS and the average growth rate is been around 80% over this period.

Since 1992 Mr.D.S.Kiran has started expanding Fine AQUA operations substantially and the turnover has increase more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Fine AQUA have their presence covering the entire span of Karnataka. Fine AQUA has a command of 60 % market share of the organized market. Overwhelming popularity of Fine AQUA & the fact that Fine AQUA pioneered bottled water in Karnataka, has made us synonymous to Mineral water & a house hold name. When one can think of bottled water, we call it as Fine AQUA whichever the name may be.

SUYASHA ENTERPRISES LTD. In 1992 and started bottling soft drink under the brand name Torino. After 2007 started packaged drinking water in pet bottles under the brand name of FINE AQUA and also launch S-Jeera, Cheers club soda. D.S.KIRAN expanded Fine Aqua operation substantially and the turnover has increase more than 15 times over a period of 25 years and the average growth rate has been around 80% over this period.

Fine Aqua has a very robust distribution network which covers the entire Karnataka .the companies wide spread distribution network comprises of 3 bottling plants across the state and is expanding market presence by setting up 5 new bottling plants in the coming year. Fine AQUA values its customers & therefore has developed 8 unique pack sizes to suit the need of every individual. Till date the Indian consumer has been offered Fine Aqua with added minerals &Fine AQUA Mountain Water.

The commitment of Fine AQUA to maintain strict quality controls in every unit. Fine AQUA not only purchase caps from approved vendors, also manufacture their own bottles in-house. To be at par with International standards. It is Fine AQUA commitment to offer every Indian pure & clean drinking water. Fine AQUA Water is put through multiple stages of purification, & finally packed for consumption. Rigorous R&D & stringent quality controls has made us a market leader in the bottled water segment. Strict hygiene conditions are maintained in all plants.

Employment opportunities

For setting up a bottled water plant, the most essential element is raw water. The geological engineers services are required to find out the underground source of water.
Bottled water industry demands mechanical & electrical engineers to run most sophisticated bottled blowing machines, bottle filling machines and other utilities like compressors, chillers, generators Candidates with the knowledge of blow molding & other allied plastic processing fields too are in great demand.
In bottled water industry, water processing forms the main operation. Hence, one needs to employ chemical engineers, who are well versed with the different types of water treatments. New technologies like reverse osmosis, UV treatment & ozonation, calls for specialized knowledge in processing
There are 6 to 7 bacteriological tests to be conducted on each batch of the bottled water. These tests play a very important role and should be conducted by a microbiologist, who has experience in microbiological technique.
Bottled water undergoes around 50 to 52 tests, before it is released to the consumers. Out of this nearly half of the tests, needs to be conducted in house. For this, industry needs graduates and post-graduates from analytical chemistry faculty. The candidates with the knowledge of handling sophisticated equipments like spectrophotometer are in great demand.

Branches and Plant of Fine Aqua

1. Shimoga
2. Banglore
3. BELLARY
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